What is Answer Engine Optimization (AEO)?

Answer Engine Optimization (AEO) is the practice of optimizing content to appear in AI-powered answer engines like ChatGPT, Claude, Perplexity, and SearchGPT. Unlike traditional SEO which focuses on ranking in search results, AEO ensures your content is selected and cited by AI systems when providing direct answers to user queries. This includes structuring content clearly, using semantic markup, and ensuring factual accuracy to increase the likelihood of being referenced by AI assistants.